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Findablility — A website does little good if it can't be found.
Website Promotion, phase one - Directories
- Search engine/directory promotion - internal & external
search engines & directories
Website Promotion, phase two- Search Engine Optimization
- Make sure web site comes up quickly
- Doorway pages
- Creating as many web pages in site as possible with
keywords or subject matter that the search engines
will find attractive to their visitors
- Make sure all critical pages are not more than two clicks
away from the main index or title page
- Keyword Generator
- Keyword Density Analyzer
- Search Engine Spider Simulator
- Compare your web page (title page) with the top 10 web
sites that promote your similar or particular products
- Analysis and Optimization including Meta Keywords,
Meta Description, Attractive First Sentence, Inbound
and outbound links, headline text, link texts, same
site link URLs, image alternative text
Website Promotion, phase three- Reciprocal Links
- Searching for links all through the web that are associated
with the product or service we are promoting
- Create links through e-mail to different other web
sites. Ask other sites which have similar interests or
products for reciprocal links which direct their
customers and clients to your promoted site.
- Manage all these links
- Make sure other reciprocal links providers are happy
with title, description, banner and content of the link
on their site and on yours.
- Do constant checks every month to make sure that the
links are still on your site and your reciprocal links
providers site.
Website Promotion, phase four- Point and Click
- Use Google or other point and click sites to promote
your site
Website Promotion, phase five- Newsletters
Website Promotion, phase six- E-mail signatures
Website Promotion, phase seven - Banners
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